asymmetricthoughts:

Tim Brown, CEO of IDEO:

Working with Bill opened my eyes to the real potential of design to have positive impact on people’s lives while disabusing me of the idea that a narrow focus on aesthetics was a worthwhile pursuit for a designer. He was never content with something that was merely a more attractive version of what had come before. He wanted to meet the real and deep needs of people by figuring out how to craft technology so that it fit seamlessly into their lives.